By 2017, CMOs will spend more on technology
- 2013 Gartner Study
As consumers engage more and more on digital, mobile and social channels, smart brands are continuing to probe the relationship between technology and customer experience. That’s where we come in.
ICF INTERNATIONAL ANNOUNCES IT HAS CLOSED ON ACQUISITION OF OLSON
ICF International has announced that it has closed on the acquisition of Minneapolis-based Olson, which is widely recognized for its innovative strategic advisory work and creativity, software-driven customer loyalty programs, award-winning marketing and communications work, and analytics-based marketing.
ICF International Release
Technology, Community & Connection
Creating meaningful relationships between brands and customers requires a finger on the pulse of technology, community and connection. Olson leverages our heritage as Canada’s first mobile agency to bring a true multiscreen and multichannel approach to marketing, making it contextual and portable, personal and shareable.